Success is a verb, an action, not a noun. It is a journey, not a destination. Measuring success in terms of forward momentum or progress makes sense. You strive for success. You take action, make decisions, and get others actively involved. Truly successful businesses (and people) accumulate financial wealth as a product of their journey. Wealth is a by-product of serving others in a way that they are willing to exchange financial assets for your products or services.